Dharmesh Shah


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Building A Startup Marketing Plan: Tips In 3 Words

By Dharmesh Shah on September 9, 2010

The following is a guest post by Ilya Mirman. Ilya has spent the past decade running marketing for software vendors including SolidWorks, Interactive Supercomputing (acquired by Microsoft) and Cilk Arts (acquired by Intel).

I recently published an e-Book, “Building the Marketing Plan: A Blueprint for Startups”  Summarized in it are some considerations – with respect to messaging, infrastructure, demand generation, process, budgets and timelines –  that I’ve found useful across a bunch of markets and companies.  [I was amused that in a couple days, it generated more leads for HubSpot – thousands – than I generated in the first year of each of my two startups.  A lesson for me in market timing and reach.  :)  Build Plan OnStartups  ]  

In the spirit of Dharmesh’s “Startup Triplets: Startup Advice In Exactly 3 Words”, here are some of the take-aways from the e-Book.

1. Nail messaging early
2. Understand your traffic
3. Engineer your marketing
4. Know what converts
5. Map sales process
6. Experiment early, often
7. Eat your dogfood
8. Avoid PPC heroin
9. Free tools rule
10. Talk to prospects

What tips and thoughts do you have on building a marketing plan?  What has worked for you?

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23 Tweetable Startup Insights From Seth Godin

By Dharmesh Shah on September 1, 2010

Regular readers of this blog know that I’m a long-time admirer of Seth Godin.  He’s one of those “big thinkers” that has the added talent of being able to articulate high-level concepts in an immensely approachable way.  That’s a very rare, and dare I say remarkable intersection of abilities.Seth Godin on Startups

The following is a list of short, pithy insights that I’ve been collecting from Seth’s Blog over the past few months.  They were not all written specifically for startups, but I found them to be particularly relevant for entrepreneurs.  I, like many, think Seth's ideas deserve to be spread.

Enjoy.

If you find any of these particularly resonant, there’s a convenient link to tweet it. 

23 Tweetable Startup Insights From Seth Godin

1) Reliance on the tried and true can backfire. [tweet]

2) Sell the problem. No business buys a solution for a problem they don't have. [tweet]

3) Every activity worth doing has a learning curve. [tweet]

4) As the world gets faster, the glacial changes of years and decades are more important, not less. [tweet]

5) Cultural shifts create long terms evolutionary changes. [tweet]

6) Being 1st helps in the short run. Being a little more right pays off in the long run. Last is the worst. [tweet]

7) Build in virality. [tweet]

8) Subscriptions beat one-off sales. [tweet]

9) Treat different customers differently. [tweet]

10) Generate joy. Don't just satisfy a need for a commodity. [tweet]

11) Plan on remarkable experiences, not remarkable ads. [tweet]

12) Don't build a fortress of secrets, bet on open. [tweet]

13) You can get even more done if you give away credit, relentlessly [tweet]

14) Create scarcity but act with abundance. [tweet]

15) Competition validates you. It creates a category. It permits the sale to be this or that, not yes or no. [tweet]

16) There are lots of good reasons to abandon a project. Having a little competition is not one of them. [tweet]

17) It's not who can benefit from what you sell. It's about choosing the customers you'd like to have. [tweet]

18) The customers you fire and those you pay attention to all send signals to the rest of the group. [tweet]

19) 100 people doing something at the same time has far more power than 300 people doing it over time. [tweet]

20) Are you chasing or being chased? Are you leading or following? Are you fleeing or climbing? [tweet]

21) Get it right for ten people before you rush around scaling up to a thousand. [tweet]

22) Highlighting what's working helps you make that happen more often. [tweet]

23) Perfect is overrated. Perfect doesn't scale, either. [tweet]

Which is your favorite?  Any that I missed that you have in your secret stash?

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