Building A Startup Marketing Plan: Tips In 3 Words

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Building A Startup Marketing Plan: Tips In 3 Words

 

The following is a guest post by Ilya Mirman. Ilya has spent the past decade running marketing for software vendors including SolidWorks, Interactive Supercomputing (acquired by Microsoft) and Cilk Arts (acquired by Intel).

I recently published an e-Book, “Building the Marketing Plan: A Blueprint for Startups”  Summarized in it are some considerations – with respect to messaging, infrastructure, demand generation, process, budgets and timelines –  that I’ve found useful across a bunch of markets and companies.  [I was amused that in a couple days, it generated more leads for HubSpot – thousands – than I generated in the first year of each of my two startups.  A lesson for me in market timing and reach.  :)  Build Plan OnStartups  ]  

In the spirit of Dharmesh’s “Startup Triplets: Startup Advice In Exactly 3 Words”, here are some of the take-aways from the e-Book.

1. Nail messaging early
2. Understand your traffic
3. Engineer your marketing
4. Know what converts
5. Map sales process
6. Experiment early, often
7. Eat your dogfood
8. Avoid PPC heroin
9. Free tools rule
10. Talk to prospects

What tips and thoughts do you have on building a marketing plan?  What has worked for you?

Posted by Dharmesh Shah on Thu, Sep 09, 2010

COMMENTS

I have found that building a blog EARLY can help immensely when trying to get a web startup of the ground. They key is starting the blog well before launch. It takes time to build a following.

posted on Thursday, September 09, 2010 at 5:24 PM by Marc MacLeod


Can you elaborate on #9 -- free tools? Which ones do you recommend?

posted on Thursday, September 09, 2010 at 7:07 PM by Stephen


Here's three from me: 
Test. Measure. Repeat. 
Listen, then act. 
Segment your audience. 
 
Sharon Mostyn 
@sharonmostyn

posted on Thursday, September 09, 2010 at 8:35 PM by Sharon Mostyn


@Stephen - the "free tools" point is about trying to create viral tools and utilities as offers for prospects. 
 
(Page 14 in the e-Book) 
 
http://www.slideshare.net/HubSpot/hub-spot-building-the-marketing-plan

posted on Thursday, September 09, 2010 at 8:46 PM by ilya


My only addition would be socialize and network like it's your job (online, and in the real world), because it IS. You never know who will present the next opportunity to partner, grow, or spread the word.

posted on Friday, September 10, 2010 at 2:20 AM by Keren Eldad


My 2 cents 
 
Know Thy Persona 
Always be opportunist 
 
Regds 
Chanda

posted on Friday, September 10, 2010 at 4:07 AM by Himanshu Chanda


Here's my 3 cents... 
 
Network, Listen, Followup 
 
Cheers, ilana

posted on Friday, September 10, 2010 at 7:35 PM by ilana eberson


Hire Van Deeb to speak to your group and build your business !

posted on Saturday, September 11, 2010 at 3:28 PM by Van Deeb


Desire, Plan, Passionate

posted on Monday, September 13, 2010 at 1:10 AM by Hitesh


Focus focus focus 
Depth then breadth

posted on Monday, September 13, 2010 at 6:34 AM by Mick Liubinskas


Nice post. I would add setting measurable goals and leveraging partners. Don't go it alone.

posted on Monday, September 13, 2010 at 6:42 AM by Jack Barry


Definitely inspiring tools to work with. 
Thanks.

posted on Wednesday, September 29, 2010 at 6:37 AM by Usama


Comments have been closed for this article.