Guy Kawasaki: The Art Of The Start

March 2, 2006

Though I am a very avid reader (of both business and technology books) I had not planned on posting book reviews on this site.  In this particular case, I feel compelled to make an exception and post my first book review.


I just finished “Art Of The Start” by Guy Kawasaki.  I am not generally prone to gushing praise (for anything), but in this case, I need to make an exception.  


If you are a startup founder and have time to read just one book this year, read “Art Of The Start”.  If you have time to read just two books – read it twice.


How’s that for an endorsement?


If you have not yet read this book, run – don’t walk (unless you’re holding scissors) and go grab a copy somewhere.  It is by far one of the most useful and practical books on how to improve your chances of succeeding at a startup I have ever read.  In fact, I will make you this offer.  Buy the book, read it.  If you don’t think you got your money’s worth out of the thoughts and ideas in the book, email me and I’ll pay you the price of the book (via PayPal or some such means).  This is as good of a guarantee as they come.  Yes, I liked the book  that much.  Not because it is particularly erudite or deeply researched, but because it is useful.  Guy somehow manages not to dodge the issues and state his opinions (most of which I happen to agree with).


I’ll admit it’s a little humbling to read something like this as it greatly diminishes the value I can bring to startup founders through a blog like this.  Guy covers so much territory and does it so well, its really hard to compete.  The good news is I don’t have to.  I’ll continue to share my insights and ideas focused specifically on software startups and if I end up repeating things that Guy has already said, I can comfort myself with the notion that by seeing the same concepts and insights twice, you’re likely to believe them a little bit more.


In future articles, I’ll take some of the key insights from the book that most resonated with me and expand on them here.  Stay tuned…


Closing Note:  I’ve never met Guy and as far as I know, we have no “connections” (no common investments, don’t sit on any common boards, etc.).  So, I have absolutely nothing to gain by the above endorsement other than the warm glow one gets from sharing a good thing.


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