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One of the issues that I find many startups struggling with (including my own) is coming up with a suitable name for the company.
Entrepreneurs often spend either too little or too much time on this area. Too little is not giving it hardly any thought under the assumption that “it really doesn’t matter” (trust me, it does). But, it doesn’t matter so much that you should go and spend thousands of dollars on a naming consultant.
In my past experience, I’ve come up with my own “rules of thumb” when it comes to naming startup companies. Here they are in no particular order:
Generally, its really hard to come up with a name completely on your own. I’ve often found it helpful to collaborate with a couple of other people (friends and family) as they will often come up with possible flaws in a name. If you ever have a name you want to get some feedback on, feel free to email me. I’ll give you an honest opinion.
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Posted by Dharmesh Shah on Sun, Nov 27, 2005
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