First off, Dharmesh and I would like to announce a contest for the official OnStartups T-Shirt. We're looking to choose a design put together by one of our readers as the official t-shirt for OnStartups. The design should be unique, include a slogan related to entrepreneurs, and something stylish. We don't want "Yet Another Startup Shirt". We want something fashionable and truly remarkable. Make something you would wear yourself. What do you get if we pick your design? Our gratitude, $100 in Amazon credit, a couple of the t-shirts, and a tweet/link from us to make you (more) famous.
To enter: Post your entries to our Facebook page- http://www.facebook.com/OnStartups . This way the contest is open to comments. We will reach out to you via FB message.
To go along with the contest, I thought I would put together an article that outlined some of the dos and donts of Startup schwag. Many see the schwag given out at conferences as a waste of money or hard to measure on an ROI scale. For a good number of companies, this is true, but it's also something that can be highly valuable if done right.