If you’re from the Boston area and into technology in any shape or form, you
should be reading Scott Kirsner’s blog “The Innovation Economy”. Scott had an
article on his blog recently titled “Boston’s
Biggest Trade Associations Flunk the Student Test”. [Oh, and by the way,
Scott also writes for the Boston Globe].
The article builds on a theme that Scott has been talking about for some
time: How to keep all those great students that the Boston area is able to
attract every year.
Let me open by saying that I hate students just as much as Scott does — which
is to say, I love them. As an entrepreneur, my motives are
completely selfish. I want to keep as much raw, passionate and brilliant talent
in the area as possible.
In his most recent article, Scott looks at the local trade associations and
grades them on how well they are doing to encourage and engage students. (The
comments posted to the article are worth reading as well). I think getting the
associations to pull in students more is definitely a great way to keep the
So, in addition to getting our trade associations to step up, here are some
random thoughts on how we might lock up the students and keep the talent
1. Help students build a network locally. The more powerful and valuable
the network, the bigger the sacrifice of moving somewhere else.
2. Help students get new ideas off the ground in terms of capital and
3. Help students stay students. I think our academic institutions should
invest in ways that graduating students can continue to stay involved and keep
learning. The value of all of these graduate students is much higher than just
the potential alumni donations.
4. Help students have fun. I don’t mean in the “they need to learn how to
party sense”, but in the “creativity as applied to business” sense. Recruit
student talent to help experiment with some new ideas for your business. Try
unleashing some of their creativity. It’s not all going to work, but I’m
guessing that lately, not all of your projects are working anyways.
Would love to hear your ideas on how we could do a better job locking the
And, if you’re a student yourself, what are your thoughts on how we might
keep you and your awesomeness around in the Boston area?