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This is the next installment in the ongoing “pithy
insights” series. If interested, you might also want to check out “17
Pithy Insights For Startup Founders”.
Marketing continues to be a challenge that many of the
startups I work with struggle with. I think marketing overall has become
even more critical for startups
over the past several years. It is much harder today to differentiate today
by having built a “better” product. Barriers to entry are low
and there are at least a handful of other startups doing something similar to
what you are doing (if you don’t think so, then you just haven’t
looked hard enough yet). What often separates the successful startup from
the not-so-successful startup is marketing. If you can figure out a way
to more efficiently acquire customers than your competition, chances are, you’ll
win. Sure, it helps to have a great product too (it makes marketing so
much easier), but it is no longer sufficient. That’s assuming, of
course, that it ever was.
Pithy Insights On Startup Marketing
Instead of spending
money trying to seek our your best customers, startups should instead focus on
helping their best customers find them.
I just noticed that my “pithy insights” articles
are getting less pithy over time. I’ll need to work on that.
In the meantime, what ideas do you have on how startups can improve their
marketing? Is this an issue you struggle with, or do you have it all
figured out? Would love to hear your thoughts in the comments.
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Posted by Dharmesh Shah on Fri, Jan 12, 2007
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